{"id":885,"date":"2004-01-15T21:52:43","date_gmt":"2004-01-15T21:52:43","guid":{"rendered":"http:\/\/joi.betra.is\/?p=885"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T00:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/joi.betra.is\/?p=885","title":{"rendered":"M\u00f6rkun (branding)"},"content":{"rendered":"<p>\u00c6 \u00e6 \u00e6, sko \u00fea\u00f0 er eitt a\u00f0 fyrirt\u00e6ki skapi s\u00e9r \u00edmynd me\u00f0 augl\u00fdsingum og a\u00f0ger\u00f0um. Svo er \u00fea\u00f0 allt anna\u00f0 a\u00f0 kolfalla fyrir einhverjum guttum sem \u00feurfa bara a\u00f0 segja lykilor\u00f0i\u00f0 &#8220;branding&#8221; e\u00f0a &#8220;m\u00f6rkun&#8221; og \u00fe\u00e1 slefa allir stj\u00f3rnendur. \u00c9g h\u00e9lt a\u00f0 ofurtr\u00fain \u00e1 branding hef\u00f0i dotti\u00f0 ni\u00f0ur en svo vir\u00f0ist ekki vera, eins og S\u00edminn (ekki lengur Lands\u00edminn?) segir:<\/p>\n<blockquote><p>S\u00edminn sko\u00f0ar ekki vi\u00f0skiptavini s\u00edna \u00fat fr\u00e1 hef\u00f0bundinni markh\u00f3paskiptingu \u00ed fyrirt\u00e6ki og einstaklinga enda eru \u00feeir ekki einsleitir. S\u00edminn skiptir f\u00f3lki eftir \u00fev\u00ed hvernig hughrifum \u00fea\u00f0 ver\u00f0ur fyrir og hva\u00f0 dr\u00edfur \u00fea\u00f0 \u00e1fram, eftir l\u00edfsst\u00edl og gildismati. V\u00f6ru- og \u00fej\u00f3nustu\u00fer\u00f3un mi\u00f0ast vi\u00f0 \u00fearfir \u00feessara h\u00f3pa. S\u00edminn er l\u00edklega fyrsta fjarskiptafyrirt\u00e6ki\u00f0 \u00ed heiminum sem notar \u00feessa flokkun. (<a href=\"http:\/\/www.siminn.is\/control\/wb-view-news?id_news=8230&#038;pid=16636\">src<\/a>)<\/p><\/blockquote>\n<p>\u00c9g st\u00f3refast um a\u00f0 S\u00edminn s\u00e9 fyrsta fjarskiptafyrirt\u00e6ki\u00f0 sem notar einhverjar svona t\u00edskudillur til a\u00f0 flokka vi\u00f0skiptavini s\u00edna. \u00deetta hefur l\u00edklega hlj\u00f3ma\u00f0 svaka flott samt \u00e1 fundi me\u00f0 r\u00e1\u00f0gj\u00f6fum&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c6 \u00e6 \u00e6, sko \u00fea\u00f0 er eitt a\u00f0 fyrirt\u00e6ki skapi s\u00e9r \u00edmynd me\u00f0 augl\u00fdsingum og a\u00f0ger\u00f0um. Svo er \u00fea\u00f0 allt anna\u00f0 a\u00f0 kolfalla fyrir einhverjum guttum sem \u00feurfa bara a\u00f0 segja lykilor\u00f0i\u00f0 &#8220;branding&#8221; e\u00f0a &#8220;m\u00f6rkun&#8221; og \u00fe\u00e1 slefa allir stj\u00f3rnendur. \u00c9g h\u00e9lt a\u00f0 ofurtr\u00fain \u00e1 branding hef\u00f0i dotti\u00f0 ni\u00f0ur en svo vir\u00f0ist ekki vera, eins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","hentry","author-joi"],"_links":{"self":[{"href":"https:\/\/joi.betra.is\/index.php?rest_route=\/wp\/v2\/posts\/885"}],"collection":[{"href":"https:\/\/joi.betra.is\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joi.betra.is\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joi.betra.is\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joi.betra.is\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=885"}],"version-history":[{"count":0,"href":"https:\/\/joi.betra.is\/index.php?rest_route=\/wp\/v2\/posts\/885\/revisions"}],"wp:attachment":[{"href":"https:\/\/joi.betra.is\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joi.betra.is\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joi.betra.is\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}